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Jose Canseco: Marketing Master

Published by on May 29, 2009
Article Source: Bleacher Report - MLB

It's hard for anyone below the age of about 20 to see Jose Canseco as anything but a weird joke.

The status decline that started in 1993 with his failed pitching experiment and the homer that bounced off his head landed him in a bout a couple days ago with a gigantic South Korean in the mixed martial arts ring.

It was a sign of just how far Canseco has fallen from the late '80s and early '90s, when he was maybe not the best major leaguer, but definitely the most celebrated.

To show just how celebrated he once was, I'm taking some excerpts from a couple recent blog posts I've done describing two unique commercial ventures he embarked on late in the 1989 season.

In early Sep...

Read Complete Article at Bleacher Report - MLB
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