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Commercial Culture: Michael Jordan’s Other Legacy

Published by on June 10, 2009
Article Source: Bleacher Report - NBA

"Sometimes I dream that he is me, you've got to see that's how I dream to be... like Mike, if I could be like Mike. I wanna be, I wanna be like Mike."

We all know the iconic Gatorade commercial that launched Michael Jordan's fame into the next stratosphere, a launch on which the NBA rode shotgun. Accompanied by the other big guns from the 1980s—Magic Johnson, Larry Bird, etc.—His Airness played arguably the lead role in taking the NBA's popularity to new heights.

The addictive ad and larger campaign that blossomed from it played no small part.

Sure, Air Jordans were already a must-have for basketball fans of all ages around the country as early as 1985. Additionally, M.J. was a pseudo-celebrit...

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