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ESPN Officially Changing Name to LJPC: Lebron James Programming Channel
Published by Max Kienzler on May 22, 2009
Article Source: Bleacher Report - NBA
“We figured it was time to become more obvious” stated Sean Bratches, Executive VP of Sales and Marketing at ESPN.
“After years of studies and predictions, we realized that not only are we head-over-heels in love with LeBron James and look for any excuse to put him on TV, we have seen enough of his abilities that make us confident he will be playing other sports in the near future.”
Amazingly enough, this news of the name change has had li...
Read Complete Article at Bleacher Report - NBA
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