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The NBA Marketing Machine Needs a Fresh Approach

Published by on April 30, 2009
Article Source: Bleacher Report - NBA

I have never agreed with the way the brass of the NBA promotes their product.  "Larry  and the Celtics versus Magic and Lakers" was never a good idea to me since the team names will always be there, but Larry and Magic will not.

NBA rosters are smaller than those of any other pro sports league, but there is still something to be said for team rivalries.  Those have staying power.  The magic of the 1980s rivalry between Larry Bird's Celtics and Magic Johnson's Lakers was a blip on the radar for the league in retrospect. 

The '90s were dominated by Michael Jordan and the Bulls, but they had no true rival.  Clyde Drexler and the Blazers, Karl Malone and the Jazz, and Isiah Thomas and the Pi...

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