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Cowboys Stadium Is What Dallas Will Call Its New Stadium (for Now)

Published by on May 14, 2009
Article Source: Bleacher Report - NFL

Apparently, Dallas Cowboys owner/general manager/micromanager/marketer/aspiring head coach Jerry Jones has been unable to find someone willing to pay what he considers an acceptable price for the naming rights to Dallas' new stadium in Arlington, TX (a suburb of Fort Worth for those of you unfamiliar with the Lone Star State), so for now, he's settled on a name.

[DRUM ROLL]

Cowboys Stadium.

Don't expect this to be the stadium's permanent name. Not by a long shot. Jones is master marketer, and he needs corporate sponsorship the way the Los Angeles Clippers need someone in management who actually knows the difference between a basketball and a Golden Delicious apple.

Part of Jones' problem, of c...

Read Complete Article at Bleacher Report - NFL
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