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Winning Hearts & Minds: Taking The NFL Global

Published by on May 31, 2009
Article Source: Bleacher Report - NFL

Your correspondent has happened to be in Istanbul over the last week, and every taxi driver, bellboy, and barman has struck up a conversation with the wandering Englishman about Wednesday's Champions League final—even though it contains no Turkish team, no Turkish players, and took place in Rome.

Every bar and hotel screened the full 90 minutes, and international news channels(including CNN) had both pre and post match analysis as part of their news bulletins for days surrounding the game.

No-one will have been watching more closely than Roger Goodell. The NFL Commissioner’s accelerating efforts to internationalise the American version of football are aiming to create the sort of global interest that the...

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